CMO's top 8 martech stories for the week - 26 May 2022
All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed
Source: cmo.com.au
Page 23 - Customer Data Platforms News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Customer Data Platforms. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Customer Data Platforms Today - Breaking & Trending Today
CDP buyer's guide: Use cases, stakeholder benefits, and much more
Explore this buyer’s guide to access an overview of Customer Data Platforms (CDPs), learn when and where these solutions can be most valuable, consider key vendor selection criteria to consider when looking for a CDP provider, and more.
Source: computerweekly.com
One martech vendor's journey to a product and brand overhaul
As it transitions from Autopilot to Ortto, Aussie founder of the customer data and journey management vendor details the product overhaul that led to a company rebrand
Source: cmo.com.au
Is a CDP or a CRM right for your business
Many businesses rely on their CRM software to convert prospects into paying customers. But to deliver personalized experiences, teams often need a more complete picture of their customers. Access this guide to learn about 4 types of Customer Data Platforms (CDPs) & ensure your CX software can meet your business’s needs.
Source: computerweekly.com
4 Ways to Connect With Customers in the Metaverse
Savvy companies aren't waiting for the metaverse to go mainstream to establish a presence on the platform. Here's how some brands are already taking advantage.
Source: cmswire.com