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Simon Data Scores Top Leader Ranking from G2 for Customer Data Platforms Simon Earns Additional Recognition as High Performer in Enterprise Category and Secures Prime Spot in Momentum Grid Report News provided by Share this article NEW YORK, June 1, 2021 /PRNewswire/ -- Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced their advancement to the top "Leader" ranking in the G2 Spring 2021 Report for Customer Data Platforms (CDP). A trusted industry source, G2's quarterly CDP Grid...

ABM tech is on fire, but don’t get burned Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach. Sponsored Content: Integrate on May 27, 2021 at 7:00 am It’s an understatement to say that the martech landscape is crowded. In fact, the most recent martech LUMAscape acknowledges over 8,000 solutions and a few thousand may classify themselves as ABM technology players. Why so much hype on ABM? Thanks to the Covid-19 pandemic accelerating a migration to a digital-first approach, many Sales and Marketing team...

| 24 May 2021 Real-time Engagement Platform (RTEP) provider Monterosa has made the official launch of Monterosa / Interaction Cloud, its SaaS platform designed to help make audiences more valuable through loyalty, first-party data and commerce. Monterosa technology is behind many of the world's biggest interactive events, TV shows, and sports, trusted to power high-profile properties for customers including ITV/Love Island (pictured), Nickelodeon, Vodafone, EA Sports and Liverpool Football Club. In 2020, the company claimed a 200% increase in unique users - engaging and interacti...

By Kate Weber on May 13, 2021 6:49AM Stands up platform and squad to deal in customer data insights. 7-Eleven Australia has created a new digital team to build customer-focused personalisation and improve consumer loyalty. The team's existence is intended to drive a more strategic view and focus around customer personalisation and strategies on how to expand the capability across the convenience business. Head of digital innovation Paul Wallace told the Digital Virtualocity conference yesterday that the company had set up a personalisation program to...

iTWire Why the Customer Data Platform is one of today’s top technology acquisitions Shares Katrina Wong, Vice President Product Marketing & Demand Generation, Segment GUEST OPINION by Katrina Wong, Segment: Consumers’ collective flight to digital sparked a global CDP boom in 2020 and, as the economy recovers, Australian businesses that don’t implement the technology may struggle, writes Katrina Wong, Vice President Product Marketing & Demand Generation, Segment. Was slashing outgoings across the board your organisation’s initial response to the COVID crisis in early 202...