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The decision is one of the most consequential issued under the E.U.’s landmark data-protection law and creates a new business headwind for the social media giant.
Riiid is one of a handful of companies that believe that A.I.’s algorithms are perfectly suited to track student performance and give individualized attention.
The lawsuits are the first by an American state against TikTok, which is owned by the Chinese company ByteDance, in a sign of mounting legal pressure.
The Chinese-owned video app’s ad business is thriving, even as a digital advertising slump hurts Meta, Snap and other rivals.
To help campaigns target ads, voter-profiling firms score millions of Americans on issues like guns, vaccines and QAnon.