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Published 7th April 2021
On deeply personal terms, Asian Americans are disrupting the beauty industry
Written by Hannah Bae, CNN
This feature is part of CNN Style's new series Hyphenated, which explores the complex issue of identity among minorities in the United States.
As a young beauty obsessive growing up in Sugar Land, Texas, Deepica Mutyala used to walk the aisles of her local drugstore absorbing details from the magazines and makeup displays that inspired her self-styled look.
"I dyed my hair blonde, I got blue contact (lenses) and I changed myself physically to fit into what was portrayed as beautiful," said Mutyala, the daughter of Indian immigrants, in a phone interview. "It took a lot of time to feel confident in my own skin. So, now that we're finally in a place where embracing your roots and culture is considered 'cool,' it's very surreal."

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