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Wednesday, March 3, 2021 : TALKERS magazine – "The bible of talk media."

Buck Reising joins
Cumulus Media’s sports talk WGFX-FM, Nashville “104.5 The Zone” as host of the 10:00 am to 1:00 pm show, effective today (3/3). Reising – a frequent guest on “The Zone” – is a journalist with
A to Z Sports and also hosts the
podcasts “615 Sessions” and “A to Z Sports Primetime.” In addition to the new weekday show, Reising will be adding original podcasts, and will continue hosting the aforementioned podcasts, with more collaboration between WGFX and A to Z Sports likely. WGFX program director
Paul Mason says, “Buck Reising is everything you want in a talent in 2021. He has demonstrated with A to Z Sports an unmatched ability to connect with a diverse audience in the digital space. I look forward to that continuing, along with Buck’s new role on The Zone’s on-air lineup, making him the ultimate dual threat in Nashville sports!” Reising says, “I’m incredibly excited to start this new opportunity with ‘104.5 The Zone.’ I don’t love anything the way I love this city and the people in it. The content will be different, diverse, and occupy every possible media space.”

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Tuesday, March 2, 2021 : TALKERS magazine – "The bible of talk media."

Tuesday, March 2, 2021
TALKERS | March 2, 2021
Talent Moves at KMOX and KFTK-FM; FM Translator Added to KMOX Signal. Two of St. Louis’ afternoon talk radio pros are swapping stations as
Entercom moves longtime KFTK-FM afternoon drive host
Dave Glover across the hall to KMOX-AM for the 2:00 pm to 6:00 pm daypart. He fills the time that included the
Mark Reardon show (2:00
pm to 4:00 pm) and the station’s newsy “Total Information PM” program (4:00 pm to 6:00 pm). As part of the change, Mark Reardon moves to KFTK-
FM to host the 3:00 pm to 6:00 pm show. KFTK-FM will air a “Best of Glover” hour from 6:00 pm to 7:00 pm. These changes take place on March 22. On that same date, FM translator K254CR at 98.7 will shift from airing KFTK’s signal to simulcasting KMOX’s signal. Entercom says the translator will allow KMOX to be heard on FM in the city’s business district, including downtown, Clayton, midtown, Creve Coeur, Maryland Heights and Kirkwood. KMOX brand manager

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Monday, March 1, 2021 : TALKERS magazine – "The bible of talk media."

Steve Lapa, president of
Lapcom Communications Corp, writes in today’s column that the natural reaction from sellers who face objections is to fight. “Your overwhelming instinct is to defend the pitch as designed and sidestep the objections. The poise and discipline you’ve practiced when physically face-to-face with your advertiser is lost in the current fast-moving, rapid-response world of email and text. You push your point instead of ‘listening’ to the voice behind the words in the email, text, or other digital reply.” Read Lapa’s six steps for overcoming this urge
Round Four of January PPM Ratings Survey Released. The fourth and final round of ratings data from

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