Experts believe joint NBA media deal is best for WNBA's growth
Sports media experts and former executives see great potential in a joint NBA-WNBA rights package for future growth and reaching fans.
Source: awfulannouncing.com
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NFL could buck trends with Trump-Biden rematch this fall
With the country heading towards another Donald Trump-Joe Biden presidential campaign, the traditional drop in NFL ratings may not happen.
Source: awfulannouncing.com
The NBA In-Season Tournament's Real Test Begins Now
By all measures, the NBA’s midseason experiment has been a hit so far, but a slew of questions about its long-term relevancy remain. Can it gain enough traction to become a thing? Or will the novelty wear off?
Source: theringer.com
Has The NBA's In-Season Tournament Paid Off? These TV Ratings Suggest Yes—Probably.
NBA TV ratings have inched up in recent weeks, with quarterfinals games for the league’s first-ever In-Season Tournament beginning Monday.
Source: forbes.com
Apple, Lionel Messi and the $2.5bn question: What's next?
Apple have made a big bet on soccer. But is this so they can sell more phones? Or to prepare for an attack on the NBA or another sport?
Source: theathletic.com