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Warc, Lions and ANA release white paper on culture

Eskom said it plans to continue to undertake socioeconomic studies to understand the impact of the closure of its coal plants. ....

Aditya Kishore , Peter Drucker , David Tiltman , Bob Liodice , Jenni Middleton , Rethinking Brand , Digital Commerce , Effectiveness Code , Creative Effectiveness Ladder ,

Stellar lineup of speakers announced for The Effectiveness Masterclass on Wed 17 May

On 17 May, Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host The Effectiveness Masterclass in Sydney – a two-hour intensive for marketers and agency leaders committed to improving the ROI and efficacy of their ad campaigns. ....

New South Wales , Joshua Faulks , Tony Hale , Fran Clayton , Chris Brown , Australian Association Of National Advertisers , Telstra Customer Service Centre , Advertising Council Australia , Australian Association , National Advertisers , Effectiveness Masterclass , James Hurman , Future Demand , Previously Unavailable , Cannes Lions , Effectiveness Code , Creative Effectiveness Ladder , Creative Commitment , Grand Effie Award , Alison Tilling , Customer Service Centre ,

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

Effectiveness Code ,

Attention CB readers: Win a place on the Master of Advertising Effectiveness July Programme

The Master of Advertising Effectiveness is now taking New Zealand and Australian applicants for its next online programme, beginning Monday July 4 and as a special offer the programme is giving one free place away to a Campaign Brief readers.

To be in the draw, fill in the short form here. ....

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Creativity Is The New Alpha In B2B: How To Win A Cannes Lion

With the recently-announced business-to-business (B2B) award at Cannes and research into creative effectiveness, B2B leaders are thinking more about creativity on their side of the industry. Reuben Webb, chief creative officer at Stein IAS, delves into the findings of four experts – including three tips for winning a Lion. ....

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