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Eskom said it plans to continue to undertake socioeconomic studies to understand the impact of the closure of its coal plants...

On 17 May, Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host The Effectiveness Masterclass in Sydney – a two-hour intensive for marketers and agency leaders committed to improving the ROI and efficacy of their ad campaigns.

The Master of Advertising Effectiveness is now taking New Zealand and Australian applicants for its next online programme, beginning Monday July 4 and as a special offer the programme is giving one free place away to a Campaign Brief readers. To be in the draw, fill in the short form here.

With the recently-announced business-to-business (B2B) award at Cannes and research into creative effectiveness, B2B leaders are thinking more about creativity on their side of the industry. Reuben Webb, chief creative officer at Stein IAS, delves into the findings of four experts – including three tips for winning a Lion.

The announcement that Cannes Lions is now celebrating business-to-business (B2B) creativity is good news for agencies and marketers alike, writes Jann Schwarz, global head of the B2B Institute at LinkedIn. Here’s why this is the moment for business marketers to shine on the awards stage and beyond.