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Informa delivers strong first-half revenues and growing profitability

Investegate announcements from Informa PLC, Market Update - GAP II delivering further momentum

Data privacy has been an increasing concern in recent years as internet users have felt kept in the dark on who has access to their personal information and how it is used online. In response, marketers and advertising platforms have felt under pressure to respond to increasing consumer demands regarding privacy and control. Harry Brace, marketing technology consultant at Impression, considers changes to privacy settings and how they will affect marketers.

Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authenticity, accountability, and trust will be essential for navigating this changing world and building strategies that are future fit.

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them.