Winterberry Group Research Sees Path to Significant Growth
New research provides a comprehensive look at the challenges and opportunities of identity in advanced television...
Source: globenewswire.com
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5 Ways to Thrive Without Third-Party Cookies
Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.
Source: cmswire.com
CX Decoded Podcast: Chris O'Brien on Martech Leadership
CX Decoded catches up with digital marketing technology leader Chris O'Brien on managing martech stacks and processes.
Source: cmswire.com
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
BestMediaInfo.com spoke to advertisers to understand how they are leveraging first-party data channels
Source: bestmediainfo.com
How first-party data is a valuable asset that organisations should invest in and what does the future hold?
In one of the sessions ‘First-Party Data – The Value Lever for Digital Marketing’ conducted during MMA Impact India, The Future of Modern Marketing event yesterday, Deepak Bakshi of Accenture India, Dippak Khurana of Vserv, Anuj Kumar of Affle, Tejinder Gill of The Trade Desk India, spoke about how brands should go about harnessing first-party data to stay relevant in the days ahead
Source: bestmediainfo.com