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Morinaga America, Inc., Makers of HI-CHEW™, Announce New CEO

/PRNewswire/ -- Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured Morinaga executive Teruhiro Kawabe (Terry) has...

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Morinaga America, Inc., Makers of HI-CHEW™, Announce New CEO

IRVINE, Calif., Jan. 25, 2022 /PRNewswire/ -- Morinaga America, Inc. , the official distributor of HI-CHEW™, has announced that tenured Morinaga executive Teruhiro Kawabe has been...

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HI-CHEW™ and Zola Bakes are making this Halloween season even sweeter

HI-CHEW™ and Zola Bakes are making this Halloween season even sweeter
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HI-CHEW™ and Zola Bakes are making this Halloween season even sweeter

HI-CHEW™ and Zola Bakes are making this Halloween season even sweeter
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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Introducing a Spectacular Sorbet from HI-CHEW™ and Menchie's Frozen Yogurt

Introducing a Spectacular Sorbet from HI-CHEW™ and Menchie's Frozen Yogurt
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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Introducing Strawberry Squeeze from HI-CHEW & The Doughnut Project

Introducing Strawberry Squeeze from HI-CHEW & The Doughnut Project
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Give Your Taste Buds a Burst of Happiness with the new HI-CHEW™ Berry Mix

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IRVINE, Calif., Feb. 4, 2021 /PRNewswire/ --
HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of the
HI-CHEW™
Black Cherry, Raspberry and
Blueberry. No need to wait for summer to enjoy your favorite berry flavors, these are always in season.
(PRNewsfoto/HI-CHEW)
Inspired by consumers' beloved bite size fruit flavors, the new HI-CHEW™ Berry Mix stays true to their refreshing origin. All three flavors will transport your taste buds into a berry field of goodness and embrace warmer days enjoying your favorite go-to seasonal fruit. Each mouthwatering chewlet in this mix provides the juicy burst of freshness bringing your favorite berry notes to life. In addition to flavor, HI-CHEW

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HI-CHEW™ Named 2020 Global Nielsen BASES Design Impact Awards Winner

HI-CHEW™, the immensely fruity, intensely chewy candy has been named a winner of the
2020 Global Nielsen BASES Design Impact Awards, an award that recognizes impactful package redesigns in the consumer packaged goods (CPG) space. Among the 2020 winners was the
100g HI-CHEW Original Mix peg bag, recognized for its success in increasing retail dollar sales and units during the year that followed the redesign launch. This announcement marks the first time a Japanese brand has won this award.
Evolution of the 100g HI-CHEW Original Mix peg bag
Left to right: original design to current design
The main objective of the HI-CHEW™ Original Mix redesign was to capture the bright, fun and colorful essence of the fruity, chewy candy brand. It was also important that the product's unique traits and benefits of delivering true-to-life fruit flavors and a long-lasting chewy texture were clearly communicated and well represented on the design as well as on the store shelves. The new design roll-out showcased HI-CHEW's commitment to growing the brand in the United States while also providing the brand with a great story to share with the industry, as well as consumers. The updated packaging provided the team with an exciting incentive to push harder for new retail opportunities and elevate the sell-in strategy for more distribution opportunities.

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