WJZ CBS News Sunday Morning December 19, 2010
by its cover. but in the publishing world they know the cover is pretty important as erin moriarty will report in our cover story. ♪ >> reporter: it may be just a cover to you, but to a book publisher it's a vital sales tool. dust jackets can be as memorable as the books they wrap around. in a few cases, more valuable. a first edition of the great gatsby without a dust jacket can go for $10,000. with one? >> even if it's rather tattered you're looking at probably $80,000 and up. >> reporter: the art of the book cover. later on sunday morning. >> osgood: batter-up is a phrase you mi...