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Driftwood Capital Breaks Ground on Oceanfront Element by Westin® Hotel in Melbourne, Fla.

Driftwood Capital (Driftwood), a vertically integrated commercial real estate firm providing superior risk-adjusted returns in hospitality, is pleased to announce it has broken ground on the Element by Westin®, a new 130-key extended-stay hotel located on prime oceanfront property in Melbourne, Fla., one of the beach towns along Florida's popular "Space Coast." The property is being built on the 2.56-acre site of a former parking lot located at 2605 N. Highway A1A in Melbourne, Fla., adjacent to The Crowne Plaza Melbourne, another property owned and operated by Driftwood Capital. It is the first Marriott-branded hotel in Melbourne Beach.

Brevard-county , Florida , United-states , Melbourne-beach , Melbourne , Victoria , Australia , Cocoa-beach , Curt-smith , Beyer-brown , Juan-mendiola , Kimley-horn

Orlando Fall Guide 2022: upcoming concerts, plays, festivals, haunts and other events for your autumnal delectation

Pumpkin vibes only

Lowertown , California , United-states , Florida-mall , Florida , Orange-county-convention-center , Knowles-memorial-chapel , Altamonte-springs-police-department , Apopka , Titusville , Winifred , Kentucky

Rival hotelier sues Brevard County over approval of $30M Westin grant

"These types of tax funds cannot be used to fund the construction or operation of a private facility," the lawsuit contends.

Thomas-neal , John-tobia , Curt-smith , Rita-pritchett , Daniel-mantzaris , Morris-richardson , Kristine-zonka , Bob-baugher , Tourist-development-council , Brevard-county-tourist-development-council , Brevard-tourist-development-council , International-palms

Space Coast Office of Tourism plans record spending to market area

Meanwhile, the Brevard County Commission will consider a controversial proposal for a $30 million marketing allocation to Cocoa Beach hotel developer

New-york , United-states , Radisson , Quebec , Canada , Tampa , Florida , North-carolina , United-kingdom , Philadelphia , Pennsylvania , Washington

Cocoa Beach Westin hotel project: $30M county marketing grant OK'd

Now, the issue could head to court, as the attorney representing local hotel owner Bob Baugher says he believes the grant is illegal.

Brevard-county , Florida , United-states , South-patrick-shores , Cocoa-beach , Sandra-sullivan , Glenn-wasserman , Scott-knox , Giles-malone , Curt-smith , Daniel-mantzaris , Ben-malik

Space Coast Office of Tourism plans record spending to market area

Meanwhile, the Brevard County Commission will consider a controversial proposal for a $30 million marketing allocation to Cocoa Beach hotel developer

New-york , United-states , Radisson , Quebec , Canada , Tampa , Florida , North-carolina , United-kingdom , Philadelphia , Pennsylvania , Washington

Westin in Cocoa Beach: Tourist Development Council says no to $30M grant

Council members instead voted 7-1 in favor of a proposal to set aside up to $3.5 million to market the Westin hotel and conference center.

Brevard-county , Florida , United-states , Cocoa-beach , Western-australia , Australia , Melbourne , Victoria , South-patrick-shores , Sandra-sullivan , Julie-braga , Glenn-wasserman

Brevard County Commission is open to Westin hotel marketing grant

Regardless of the TDC's opposition to the project, developer Driftwood can get the money by winning the support of three members of the commission.

Kendall-moore , Glenn-wasserman , Tom-hermansen , Janice-scott , Scott-knox , John-tobia , Curt-smith , Rita-pritchett , Robin-fisher , Kristine-zonka , Bob-baugher

3 of 5 Brevard commissioners oppose funding convention center study

Debate comes as hotel developer Driftwood Capital seeks support for its plan to use tourist tax money to help pay for Cocoa Beach conference facility

Brevard-county , Florida , United-states , Delaware , Cocoa-beach , Titusville , Rita-pritchett , Curt-smith , Kristine-zonka , John-tobia , Tourist-development-council , Brevard-economic-development-zone

3 of 5 Brevard commissioners oppose funding convention center study

Debate comes as hotel developer Driftwood Capital seeks support for its plan to use tourist tax money to help pay for Cocoa Beach conference facility

Brevard-county , Florida , United-states , Delaware , Cocoa-beach , Titusville , Rita-pritchett , Curt-smith , Kristine-zonka , John-tobia , Tourist-development-council , Brevard-economic-development-zone