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If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity.
Sean Riley, the cofounder of Dude Wipes, says the company's deodorant and body-wash launches were a mistake. Now, the brand focuses on one product.
Category Pirates, the leading digital-first business publisher, announced that their first two full-sized books, “The Category Design Tool Kit”...
PHOTO: Tachina Lee Thereâs talk around the martech water cooler about dropping the "digital" when it comes to âdigital experienceâ and âdigital marketing.â The thinking goes that everything today is digital. Even direct mail and in-person events (remember those!?) are digital, due in part to how we design, track and measure their success. And further, digital marketing (and the tactics it describes) isn't all that different from traditional marketing, it's just a fundamental component of the modern marketer's skillset. Iâd argue weâve transcended "digital...
Tim Parkin, president of Parkin Consulting, is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. The tidal wave of growth is upon us — an unprecedented economic boom that will manifest later this year, bringing significant investments, acquisitions and customer growth. But most tech companies and startups are not adequately prepared to capitalize on the opportunity that lies ahead. Here’s how marketing in tech will shift — and what you need to know to reach ...