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Restaurants used tech to fight for survival


 
The past year has crushed independent restaurants across the country and brought a reality to their doors: Many were unprepared for a digital world.
Unlike other small retailers, restaurateurs could keep the tech low, with basic websites and maybe Instagram accounts with tantalizing, well-lit photos of their food.
For the past decade, Krystle Mobayeni had been trying to convince them that they needed more. Mobayeni, a first-generation Iranian-American, started her company, BentoBox, in 2013 as a side job. She wanted to use her graphic design skills to help restaurants build more robust websites with ecommerce abilities. But it was a hard sell. For many, she said, her services were a “nice to have,” not a necessity. ....

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Restaurants Fought for Covid Survival, With Some Tech Helpers


Restaurants Fought for Covid Survival, With Some Tech Helpers
Being “online” in the pandemic, many chefs learned, meant much more than having an Instagram account.
The company that began as Krystle Mobayeni s side project, BentoBox, scaled up significantly in the pandemic to help restaurants.Credit.Gili Benita for The New York Times
April 20, 2021, 5:00 a.m. ET
The past year has crushed independent restaurants across the country and brought a reality to their doors: Many were unprepared for a digital world.
Unlike other small retailers, restaurateurs could keep the tech low, with basic websites and maybe Instagram accounts with tantalizing, well-lit photos of their food. ....

New York , United States , Lost Lake , Blue Hill , Dyker Heights , San Diego , Krystle Mobayeni , Camilla Marcus , Gili Benita , Bobby Brannigan , Ederique Goudia , Raphael Wright , David Barber , Sam Bernstein , Francisco Embarcadero , Alison Cayne , Shelby Allison , Aaron Allen Associates , New York Times , Goldman Sachs , New York City , Gramercy Tavern , Aaron Allen , Ferry Building Marketplace , San Francisco , Jermond Booze ,