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Pending Business: Welcome to 2024

By Steve Lapa Lapcom Communications Corp President What do your New Year’s resolutions look like? Chances are your resolutions included what I call the old reliable “mores.” Earn more, save more, exercise more, eat more of the healthier foods. Sound familiar? Do you break down the resolutions into daily goals? As in here is what… ....

Steve Lapa , Lapcom Communications Corp , New Year , New York , Super Bowl ,

Pending Business: Ad Count

By Steve Lapa Lapcom Communications Corp President How many times will we research the same subject and come to the same conclusion? This time it is the podcast. How many ads will the average listener consider “appropriate” in a 60-minute episode? If you read the recent research from Cumulus/Signal Hill, you know the answer. For… ....

Chuck Blore , Steve Lapa , Joe Rogan , Lapcom Communications Corp , Signal Hill , Dick Orkin ,

Pending Business: When the Package Doesn't Work

By Steve Lapa Lapcom Communications Corp President It happens to everyone at least once. You present your package with every asset at your disposal to make the campaign a winner – host read radio, podcast, X(Twitter), Instagram, Facebook, YouTube, and anything else at your disposal. You work with your manager for pricing, coordinate the digital… ....

Steve Lapa , Marshall Mcluhan , Lapcom Communications Corp ,

Pending Business: Coffee Talk

By Steve Lapa Lapcom Communications Corp President Have you tried the $7 cup of coffee at Starbucks? A recent visit to my neighborhood location was an eye-opener. The demographics were broader than a trip to Disneyland. The service was average, as the baristas gave a hearty Moe’s welcome shoutout, heads down cranking out the orders.… ....

United States , Steve Lapa , Lapcom Communications Corp , Pike Place ,

Pending Business: The Dilemma

By Steve Lapa Lapcom Communications Corp President What’s old is new again. From Jonathan Swift and Mark Twain to Winston Churchill, Peter Allen and Carole Bayer Sager, historic influencers have been credited with owning that phrase as long as I can remember. That single concept is one of the foundational principles of media sales, even… ....

Winston Churchill , Peter Allen , Carole Bayer Sager , Steve Lapa , Lapcom Communications Corp , Jonathan Swift , Mark Twain , Key Performance Indicator ,