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Pending Business: In Radio Sales, It Pays to Be a Great Listener

By Steve Lapa Lapcom Communications Corp President Do you still struggle with keeping the dialogue moving in the right direction on your sales calls? Let’s face it, if you are not careful you could violate one of the golden rules of selling talk radio – be a great listener. First calls are the most difficult, especially… ....

Harvey Spector , Steve Lapa , Matt Abrahams , Lapcom Communications Corp , Stanford University Graduate School Of Business , Stanford University , Graduate School , Golden Rule ,

Pending Business: Still Learning

By Steve Lapa Lapcom Communications Corp President I think it was the great Michelangelo who said, “I’m still learning.” Three simple words that can make or break any of us in marketing. I am still amazed at the success and customer loyalty at Trader Joe’s. Why is it that a homespun marketing approach develops loyalty,… ....

United States , Sandy Springs , Steve Lapa , Trader Joe , Lapcom Communications Corp , South Florida Sunday ,

Pending Business: Demo Talk

By Steve Lapa Lapcom Communications Corp President Attention news/talk radio sellers! Get ready to meet your new best friend… and it is not who you think it is. Take a guess. Could it be a mega budget opening up from an advertiser targeting 55+? No. How about your closest competitor admitting defeat and conceding it… ....

United States , New York , Mick Jagger , Jerry Seinfeld , Steve Lapa , Elton John , Grace Slick , Ken Jennings , Lapcom Communications Corp , New York Times , Tv Network Last Best Hope , Last Best Hope , Meredith Grey , Seattle Mercy ,

Pending Business: A Little Change Can Do You Good

By Steve Lapa Lapcom Communications Corp President Last week, with little time left on the clock, Disney and Charter Communications made a deal so that Charter customers could continue to watch Disney programming. Phew! Just in time for 15 million Charter cable customers to have access to that 53-year-old American institution called “Monday Night Football.”… ....

United States , Deon Sanders , Steve Lapa , Taylor Swift , Charter Communications , University Of Colorado , Lapcom Communications Corp , Night Football , Labor Day , Coach Prime ,

Pending Business: No Time for the Fat Lady

By Steve Lapa Lapcom Communications Corp President If you are a seller in the terrestrial radio business, please listen carefully. That faint voice you hear could be the Fat Lady warming up – old Brunhilde ready to wrap it up and put an end to that long, sad Wagnerian opera, known as traditional, transactional radio… ....

Steve Lapa , Bugsy Siegel , Google Youtube , Lapcom Communications Corp , Fat Lady ,