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Pending Business: We Are Growing

By Steve Lapa Lapcom Communications Corp President Survey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home. Please keep in mind we are listening in 2023 via different platforms including AM/FM radio, smartphones,… ....

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Pending Business: Fall Back

By Steve Lapa Lapcom Communications Corp President We all need to learn how to fall back. This is not about daylight saving, retreating, or backpedaling. This is about learning from the most valuable brand in tech, the oracle, and the best practices all of us in sales and management must learn to apply. Let us… ....

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Pending Business: AI vs the Personal Connection

By Steve Lapa Lapcom Communications Corp President Ready to go back to the future? We may need more than Doc Brown and Marty McFly to understand this one: product reviews written by A.I., not humans. It’s the subject of a debate happening between the mighty Gannett company, owner of Reviewed, and a group of writers… ....

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Pending Business: Your 2024 Ad Sales Forecast

By Steve Lapa Lapcom Communications Corp President Your crystal ball is still foggy, isn’t it? Even worse, no matter how many times you try and shake it into a predictive submission, the answer is still the same, “Political-not sure, Weather Emergency-unforecastable.” Nobody in business likes a lack of confidence, so “Not Sure” is a non-starter.… ....

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Pending Business: When it Matters Most

By Steve Lapa Lapcom Communications Corp President It may seem impossible, but you need to stay in your lane. As we live through another dark chapter in world history, staying focused on what we do in sales and marketing will be a nearly impossible challenge. We live in a 24/7, always-on world constantly updating everything… ....

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