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Overcoming India's language barrier: a paradigm shift in Indian advertising landscape

Overcoming India's language barrier: a paradigm shift in Indian advertising landscape
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India , Raju-vanapala , David-ogilvy , Lok-foundation , Entertainment-report , Monthly-active-users , Google-india ,

It is important to find pathways to make India a casteless nation

Social divisions limit the happiness, well-being and prosperity that we could potentially achieve

India , Amit-ahuja , Devesh-kapur , Amrit-kaal , Indian-human-development , Lok-foundation , Indian-human-development-survey , Caste , Social , Society , Dicision , Nation

How perceptions around arranged marriages in Australia are changing

Having a partner picked for you is at odds with Western romantic ideals. But are the rest of us doing any better?

Mumbai , Maharashtra , India , Sydney , New-south-wales , Australia , Melbourne , Victoria , China , Pakistan , United-kingdom , Pakistani

Misogyny in the matrimonial market: Data shows Indian men prefer wives without jobs

India can ill afford educated women staying out of the workforce. Changing norms and attitudes of men is critical to increasing women’s participation and reducing their occupational segregation

Bengaluru , Karnataka , India , Delhi , Oxford-university , Lok-foundation , Time-use , Periodic-labour-force-survey , Periodic-labour-force , Consumer-pyramids-household , Abhishek-arora

Married for dowry money and then abandoned, 'NRI brides' have little recourse to turn to

With immigration status in wealthy countries, these men seem like a catch. But they ditch their new brides after getting money to fund their lives abroad.

India , Australia , Uttar-pradesh , Delhi , Uttarakhand , Uttaranchal , Canada , Canadian , Wikimedia-commons , Arjun-sheroan , Paulomi-biswas , Tarun-kumar

How Online Dating App TrulyMadly Onboarded 11 Mn+ Users

To ensure a safe dating experience and help users find their ideal match, TrulyMadly leverages proprietary AI and identity verification tools.

Lucknow , Uttar-pradesh , India , Dubai , Dubayy , United-arab-emirates , United-kingdom , Singapore , Delhi , Canada , Bengaluru , Karnataka

The business of online content going vernacular - The Hindu BusinessLine

The business of online content going vernacular
Heavy-handed The new rules will hit Indian language OTT players harder - AP×
Founders have begun incorporating vernacular aspects into their digital solutions to tap into regional communities, and to explore opportunities across sectors
In 2020, Covid-19 and the national lockdown expedited internet penetration, and the 3Es-- E-commerce-Entertainment-Edtech--drove internet adoption. In this new reality, can a company without a vernacular strategy penetrate deep in the Indian market? The answer is a resounding No!
According to a 2020 report by ICUBETM, prepared by data, insights and consulting company Kantar, as of May 2020, rural India had more active internet users at 264 million, more than urban India’s 210 million. Content consumption has also gone up considerably; with internet connectivity becoming cheaper and easier to access, underscoring the trend of tier 2 and 3 markets driving the digital revolution in the country. While the latest numbers are pushing 700 million, local language content and video lead the internet boom in rural India, with a 2.5x rise in penetration in the last four years. Still, Internet penetration in the country stands only at around 40 per cent, with the immense potential of adding new users in the next few years.

India , Lok-foundation , Google-india , Digital-solution , E-commerce , Vernacular-content , Ott , Flipkart , Sharechat , Roposo , And-pratilipi