Anheuser-Busch loses more than $5B amid Dylan Mulvaney controversy
Anheuser-Busch has seen its value plummet by about $5 billion ever since Bud Light hired trans influencer Dylan Mulvaney as spokesperson.
Stay updated with breaking news from Make Yourself. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Anheuser-Busch has seen its value plummet by about $5 billion ever since Bud Light hired trans influencer Dylan Mulvaney as spokesperson.
Since the controversy kicked off, Bud Light and Anheuser-Busch's social media accounts have fallen silent, despite sporting events of the kind the brand typically chimes in on.
An executive for Bud Light described the brand’s image as “fratty” and signaled her intention to infuse the brand with “inclusivity.”
Dylan Mulvaney partnered with the top-selling brand, but some consumers have revolted.
It’s not been a good couple of weeks for Anheuser-Busch, which made the ill-advised decision to partner with Dylan Mulvaney to promote Bud Light. Mulvaney may have millions of followers on TikTo...