The year of garbage internet trends
Most viral fads are meaningless, as explained by sea shanties.
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Most viral fads are meaningless, as explained by sea shanties.
Are you ready for peplums, statement necklaces, and extra-wide belts again?
A perfect storm of internet fashion trends — and Halloween — has resurrected a Y2K-era Versace dress. At least, for now.
Mandy Lee, a trend cycle analyst from New York, said there's an 'obscene amount of evidence' that the trend is coming back which sees sexed-up adverts and a throwback technology.
Fashion-haul videos gained popularity in the early days of YouTube. Now, the trend is taking off on TikTok, where creators filming themselves trying on dozens of new outfits in quick succession can easily gain millions of views. Videos posted using the "haul" hashtag, which predominantly contains fashion content, have reached 7 billion views. But at the same time, the trend is facing backlash from a small but growing chorus of critics, who argue that hauls are promoting excessive spending on fast fashion, much of which can go to waste. Videos under the "overconsumption" hashtag on TikTok have...