FreeWheel rolls out ad identity initiative
Aiming to ease pressure on ad buyers and sellers in a highly fragmented television ecosystem, FreeWheel is to launch new identity collaborations and capabilitie...
Source: rapidtvnews.com
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FreeWheel Rolls Out Interoperable ID For Advertisers
FreeWheel, the Comcast-owned video buying platform, has announced a new identity initiative to help glue the fragmented TV ecosystem back together.
Source: thedrum.com
Freewheel, AMC Networks Launch New Linear Addressable Ad Capabilities
The new self-service capabilities will help programmers monetize hard to access inventory and streamline management of multi-screen campaigns
Source: tvtechnology.com
FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns
16.06.2022 - FreeWheel today announced that it has teamed up with AMC Networks to introduce a new, fully self-service linear addressable solution. This new industry offering will allow programmers to unlock previously hard-to-access inventory for monetization ...
Source: wallstreet-online.de
Live content leads viewing both on TV and digital
In a TV advertising landscape that is seen as incredibly complex with more players in the space than ever, there exists optimal balance for TV and streaming adv...
Source: rapidtvnews.com