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FDA finalizes lab developed test rule over industry opposition

BioPharma

United-states , Americans , American , Jim-davis , Jeff-shuren , Robert-califf , Medicaid-services , Centers-for-medicare , American-clinical-laboratory-association , Clinical-laboratory-improvement-amendments , Radiological-health , Drug-administration-on

New TikTok Study: Bicultural Consumers Expect Bicultural & Bilingual Messages On Social Media

A recent study conducted by TikTok helps to debunk the old Total Market approach, shedding light on what creates higher effectiveness when advertising to yo...

Spain , United-states , American , Spanish , Isaac-mizrahi , Jaclyn-williams , Jennifer-rivera-vega , National-research-group , Research-insights , Gen-zers , Gen-alphas , Multicultural-advertising

What Works: The Labor of Letting Go

This is the first Labor Day I didn’t force myself to work. After the Temple Burn at Burning Man, I decided I needed to dedicate a little time today to a different kind of work. That work was emotional in nature. See, the Temple Burn on the Playa is a somber moment. It’s a time of reflection, letting go, and grief.

What-works , Temple-burn , Burning-man , Morris-burner-hostel , Burn-week , Advanced-gratitude-journaling , Gaia-wellness , Advanced-gratitude , Sandie-la-nae , Carson-city , Nevada

Millennial boss fired half her staff before finding key to success

After firing half of her employees, Maddy Birdcage now lets workers make their own schedule and wear what they want — plus, she's vowed to treat them to private yacht trips.

Birdcage , Queensland , Australia , Maddy-birdcage , Birdcage-marketing , Jobs , Lifestyle , Parenting , At-work , Bosses , Debt

What Works: Tis the Season to Volunteer

I volunteer a lot of my time. Every potential client gets 30 minutes on the phone with me. I work with community organizations to support local causes. Advocates to End Domestic Violence is one of those. Each holiday, I usually write something about the importance of volunteerism.

Community-service , Corporation-for-national , What-works , End-domestic-violence , Adams-hub , Empty-bowls , Gaia-wellness , Carson-city , Nevada , 000 , 2017

First Zero Isocyanate Industrial Coating

Oregon-based Industrial Finishes & Systems, Inc., which has a location in Carson City, is pleased to announce that it has entered into a definitive exclusive national distribution agreement with Hybrid Coating Technologies (HCT) for several of HCT’s coating formulations.

Oregon , United-states , American , Stuart-barr , Joseph-kristul , American-chemical-society , Industrial-finishes-systems-inc , Nanotech-industries-inc , White-house-office-of-science , Us-environmental-protection-agency , Press-release , Industrial-finishes

Nespresso to launch in India by late 2024 | Marketing

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

India , Switzerland , Delhi , Guillaume-le-cunff , Suresh-narayanan , Le-cunff , Rainforest-alliance , Sustainable-quality-program , Quality-program , Marketing , Estle , Espresso

AbbVie tries to reassure investors on Humira biosimilar threat

BioPharma

Robert-michael , Sandoz-hyrimoz , Jeffrey-stewart , Richard-gonzalez , Deutsche-bank , Dive-brief , Marketing , Pharma ,

Empowering SMEs with the art of storytelling in marketing

IN today's fast-paced digital era, where small and medium enterprises (SMEs) are charting their growth journeys, recognizing the incredible power of storytelling in marketing is essential. It's not a tool exclusive to giant corporations; rather, it's a dynamic strategy capable of forging genuine connections with customers, setting SMEs apart in competitive markets, nurturing loyalty, and propelling business success.

Manila , Philippines , Terms-of-service , Southeast-asia , Manila-times , Empowering , Smes , With , The , Art , Of

Navigating The Ethical Maze: How AI In Social Media Exploits Discussions For Ads

One of the most debated aspects of this integration is the use of AI to listen to user conversations and activities for identifying advertising opportunities.

United-states , California , Facebook-meta , Facebook , Instagram , European-union , Social-media , General-data-protection-regulation , California-consumer-privacy-act , The-ethical-maze , Ai , Meta