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May 13, 2021 Brands were forced to find ways to reach customers in their homes after the past year reshaped how we work and live. And fast-food restaurants, including McDonald’s and Burger King, found answers by investing in their loyalty programs. These chains have two goals in mind with these programs — to give customers a reason to come back (and boost sales) as well as to collect first-party data. Most of these loyalty programs are in mobile apps, where customers must provide email addresses and zip codes to receive their perks. McDonald’s and Burger King, with MyMcDonald’s Rew...

Xtremepush has signed a new partnership with Movable Ink, which will allow shared clients to activate data into real-time, personalised content across all customer touchpoints.

Alaska is out, but the Caribbean is full speed ahead: What we know about cruising in 2021 CNBC 7 hrs ago Karen Gilchrist © Provided by CNBC A cruise ship off the coastal town of Villefranche-sur-Mer on the French Riviera. More than a year after Covid-19 brought cruise ships to a standstill, there are clear signs that cruising could be making a comeback. The U.S. Centers for Disease Control and Prevention (CDC) signaled this month that cruises may resume by mid-summer — with restrictions — in a move cheered by operators and cruise lovers. That follows months of mountin...

How Rakuten Viki is promoting K-drama to a global audience A martech stack featuring Movable Ink and Braze is critical to user engagement. Kim Davis on January 20, 2021 at 2:52 pm More If you’re not familiar with “Healer,” “W” or “My Love From the Star,” and your heart doesn’t beat faster at the mention of Ji Chang-Wook, the chances are you’re not a fan of K-dramas. But there are many such fans, not just in South Korea, but here in the United States and around the world. Catering to the bottomless appetite for Korean and other Asian TV and movie content is Viki, a div...

December 10th 2020 12:25 Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers. Image: freemind-production / Shutterstock.com In an insight-packed presentation that closed the second day of Econsultancy Live 2020, Lopes walked attendees through some of the highlights of Dixons’ ‘people-centric’ CRM transformation, including how ...