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How do you solve a problem like... eroding customer loyalty?

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we ask readers how they plan on serving potentially disloyal customers.

Dallas , Texas , United-states , United-kingdom , London , City-of , Britain , Stephen-fitzpatrick , Niaz-rizwani , David-edwards , Maggie-malek , Mullenlowe-profero

Movers and shakers: Publicis, Havas, Wavemaker, and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

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Movers and Shakers: Publicis, Havas, PepsiCo, Wavemaker, Burberry and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Paris , France-general- , France , United-kingdom , Wendy-tang , Hiroshi-igarashi , Hamid-habib , Anna-berry , Pete-edwards , Stefan-biggi , Katherine-baker , Toshihiro-yamamoto

Haeckels, Shein, Organic Basics – here's why these retailers should be on your radar

While many reports on the high street make for difficult reading, as with any crisis pockets of innovation will emerge. As part of our Retail Deep Dive, The Drum asked industry experts to share the emerging retailers that have impressed them over the past year.

London , City-of , United-kingdom , Mark-geden , Mullenlowe-profero , Tom-hostler , Publicis-poke , Wunderman-thompson-united , Stitch-fix , Sustainability , Etail

Magnum launches foodie pop-up that evokes all the senses

Magnum launches foodie pop-up that evokes all the senses
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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Inside the world of account management

Inside the world of account management
David Love, founding partner, The Great & The Good
Account management. Client services. Account handling. The department may be known by different names but typically you are the link between the agency and clients; the voice of the client to colleagues and representing the agency externally.
In this article:
The day-to-day
Acting as that link between agency and client, at the heart of any account management role is the building and maintaining of relationships.
At the more junior level, your role is to manage work through your agency, making sure that everything happens when and how it should. With more seniority comes more ownership of campaigns or projects. In the most senior positions, you will typically take overall responsibility for the commerciality of the account.

Nilesha-chauvet , Zoe-crowther , Mullenlowe-profero , David-love , Lottie-tonks , Rebecca-dennis , Red-brick-road , டேவிட்-காதல் , ரிபேக்க-டென்னிஸ் , சிவப்பு-செங்கல்-சாலை ,

Consumer concern about packaging presents innovation opportunities for zero-waste online grocery shopping

Consumer concern about packaging presents innovation opportunities for zero-waste online grocery shopping
Food brands have an opportunity to diversify their online shopping experiences to better meet quicky shifting consumer demands, according to a new report.
The vast majority of UK consumers who bought online for the first time during the pandemic will continue to buy online, revealed the research from digital marketing agency MullenLowe Profero. Almost a quarter of respondents said they had grown more confident shopping online during the pandemic and had further discovered new brands while doing so.
The online shopping sector has seen five years of growth in just 12 months and the shift is here to stay, believe many commentators.

United-kingdom , Ben-patten , Rowan-kisby , Mullenlowe-profero , Ocado , Good-club , Lowe-profero , ஒன்றுபட்டது-கிஂக்டம் , பென்-பட்டேன் , நல்ல-சங்கம் ,

Pandemic legacy: This is just the beginning for online shopping as sector sees five years of growth in 12 months

Pandemic legacy: This is just the beginning for online shopping as sector sees five years of growth in 12 months
cityam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cityam.com Daily Mail and Mail on Sunday newspapers.

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Ocado delivering worst 'digital experience' of major supermarkets, survey finds | News

Amazon Fresh also fared poorly relative to its big four rivals, with 54% rating it good or exceptional.
Despite Ocado’s poor rating, M&S – which formed a joint venture with Ocado last year – was ranked fourth, with 21% rating the digital experience as exceptional.
The highest ranked grocery retailers were Tesco, Sainsbury’s, Asda, M&S, Iceland and Morrisons.
“We’re seeing significant differences in consumer satisfaction within the category. Tesco and Sainsbury’s are clearly delivering a fantastic digital experience in challenging times,” said Howard Pull, MullenLowe Profero’s head of strategy.
“We’d love to see those towards the bottom of the table taking the lead from those at the top and upping their digital offers. What is clear is that some have a long way to go with issues such as availability, particularly when the expectations are so high with their customer base,” Pull added.

Iceland , United-kingdom , Peter-moody , Mullenlowe-profero , Tesco , Diageo , Morrisons , Danone , Waitrose , Ocado , Budgens , Howard-pull

Will Airlines Take Flight in 2021?

Little Black Book, Covid-19 grounded flights, LBB’s Natasha Patel speaks to experts about how airline brands are looking to navigate a turbulent year ahead

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