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Linear TV viewing falls below 50% among US audiences for the first time

Streaming, meanwhile, accounted for 38.7 percent of US viewership in July. The remaining 11.6 percent, which falls under the "Other" category and includes other device use like...

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Three Big Trends Impacting The Beauty Industry Right Now

Three changes happening now will affect almost every brand in the beauty industry and shape the industry over many years.

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Why TV Ad Campaigns Are An Often Overlooked Tool For Corporate Disability Inclusion

People with disabilities make up a quarter of the population and yet remain largely invisible in TV and social media commercials despite all data pointing to the public at large demanding greater visibility. Why are companies still so spooked when it comes to showing folks with disabilities in their commercials?

Paul-gennaro , Institute-for-public-relations , Morning-consult , Voya-financial , Public-relations , Disability-equality-index , Chief-brand , Communication-officer-paul-gennaro , Disability-in , Nielsen ,

consumer goods: Hindustan Unilever expects its volumes to recover gradually

India's biggest consumer goods company, Hindustan Unilever (HUL), has said that it will take at least two to three quarters to recover volumes even as it has cut prices, increased grammages, and increased advertising over the past two quarters. HUL said that the recent fall in key raw material prices - crude and palm oil - would also further drive the overall volume growth of the company.

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Some Consumers Opt To Give Up Privacy For A Free Big Screen Tv

It seems ironic that as the Federal Trade Commission (FTC) is cracking down on companies collecting user data to protect consumer privacy, a new company called Telly i...

United-states , Americans , Harmon-kardon , Microsoft , Federal-trade-commission , Big-scree , Wall-street-journal , Lightshed-ventures , Telly , Magnite , Nielsen , Streaming

Nielsen Renews Multi-Year Data License Deal with Comcast, Expanding National and Local Audience Measurement Capabilities

/PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year data license renewal agreement with Comcast...

Karthik-rao , Marcien-jenckes , Elaine-wong , Prnewswire-nielsen , Doug-serton , Nielsen-national , Comcast , Comcast-corporation , Telemundo , Nasdaq , Audience-measurement , Managing-director

Former Mondelēz, Nielsen Execs Launch $80 Million FLORA Ventures

The Israel-based fund was co-founded by Gil Horsky, former senior director of Mondelez’s SnackFutures; and Esther Barak-Landes, founder and CEO of Nielsen Innovate.

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CNN Tonight

so, this is why it is so important, harry, how much time do amecans spend watching tv? >> nielsen had atudy out from the last quarter of st year, it was 294 minutes on average per day. 294 minutes. that is not one hour, that is not two hours, that is not three hours, that is not four hours, it is more than five hours. this includes streaming, obviously. basically anything that is connected to your television. so, this, my dear friend, could be a disaster, because what are we going to do? we are going to do reading? i don't think we are going to be doing reading. >> they 15 minutes a day. that will not fill the void. >> no, it ain't going to fill the void. i'm honestly hoping maybe a few more people well, you know, not only read, but maybe watch a little news, maybe? >> strikes have happened before, we've seen them with the actors, the writers, one time in 1960, how does it tend to change what is on air? >> there's a few things. number one, go back to a strike in the late 80s, a writer's

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iTWire - ACCC seeks views on 'data broker industry'

Australia’s competition watchdog, the ACCC, has called on consumers, businesses and interested stakeholders to provide submissions about data broker s...

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History of the Sitcom

the naacp came out against amos and andy and it went off television. >> whenever you see someone who makes the idea of using blackface as a costume, that was fermented with shows like amos and andy. >> you realize this is incredibly offensive and you realize the blackface makeup reignites racial stereotypes that black people have worked for centuries to overcome? >> the idea people in color becomes less palatable both in front of and behind the scenes for people writing the checks. >> television is there to sell you things. nielsen was not even counting black households and their numbers, so of course she would not get sitcoms that show their lives, because they did not care if you were watching or

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