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GroupM, iSpot.tv Study Finds 8 of CTV Ads Delivered When the TV is Off

GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement ....

Fox Tubi , Kirk Mcdonald , Adam Gerber , David Cohen , Sean Muller , Raghu Kodige , Warner Bros , Lg Ads Solutions , Tech Lab , Groupm North , Open Measurement , Video Leadership Summit , Phase Two ,

IAB Tech Lab Expands Open Measurement SDK to Connected TV

/PRNewswire/ IAB Tech Lab, the digital advertising technical standards-setting body, announced today that its Open Measurement SDK (OM SDK) will be made. ....

Shailley Singh , Joe Barone , Tech Lab Summit , Technology Laboratory , Tech Lab Tools , Tech Lab , Technology Laboratory Tech Lab , Open Measurement , Managing Partner , Brand Safety Americas , Lab Summit , Slab Tools , Project Rearc , Iab Tech Lab ,

IAB Tech Lab Unveils Global Privacy Platform (GPP) to Consolidate Domestic and Global Privacy Signals for Digital Advertising

/PRNewswire/ Following two years of collaboration with the industry and consultation processes with technical and legal experts across the globe, IAB Tech. ....

United States , United Kingdom , Andrea Giannangelo , Jasonj Raqueno , Anthony Katsur , Tech Lab Summit , Technology Laboratory , Tech Lab , Technology Laboratory Tech Lab , How Technology Makes Sense , Adaptive Framework , Global Privacy Platform , Consent Framework , Lab Summit , Jon Mew , Senior Director , Open Measurement , Project Rearc , Iab Tech Lab ,

Boomplay Receives Globally Recognized IAB Open Measurement SDK Integration Certification

Boomplay (www.Boomplay.com), the #1 music streaming service in Africa, has announced that they received IAB Tech Lab's Open Measurement SDK (OM SDK) ....

Shawn Pan , Boomplay Head Of Business Development , Tech Lab , Tech Lab Open Measurement , Open Measurement , Business Development , Jarrett Wold , Senior Director , Compliance Programs ,

IAB Tech Lab ads.txt Values to Help Buyers Determine the Owner and Manager of Inventory

/PRNewswire/ Today, IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification. ....

Shailley Singh , Neal Richter , Paul Bannister , Technology Laboratory , Tech Lab , Programmatic Supply Chain Working Group Ads , Technology Laboratory Tech Lab , Manager Domain , Chief Strategy Officer , Cafe Media , Senior Vice President , Supply Chain Working Group Ads , Open Measurement , Project Rearc , Iab Tech Lab ,