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Leveraging Metadata and User Data for OTT and FAST Monetization - Vimarsana News

Leveraging Metadata and User Data for OTT and FAST Monetization

Nothing makes recommendation engines-and every other means of profit-making leverage-go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported s...

The State of FAST Markets: Europe vs. US - Vimarsana News

The State of FAST Markets: Europe vs. US

It's well-established that the FAST market matured in the US years earlier than in Europe and other parts of the world. But as the European market grows, is it evolving along the same lines as the US market, and are there lessons in where the US market stumbled that inform FAST strategy in Europe? Streaming Made Easy newsletter author Marion Ranchet and ESHAP's Evan Shapiro discuss the state of the FAST ecosystem in Europe in this clip from Streaming Media Connect 2023.

Is Producing Original Content Table Stakes for FAST Brands? - Vimarsana News

Is Producing Original Content Table Stakes for FAST Brands?

In the absence of subscription revenue that underwrites SVOD services, what's the ideal balance of original and licensed programming for FAST brands, and how does it differ for smaller and larger providers? ESHAP's Evan Shapiro, TasteMade's Evan Bregman, and Chicken Soup for the Soul's Philippe Guelton dissect the intricacies of FAST monetization-particularly for niche outfits-in this clip from Streaming Media Connect 2023.

Avanci vs. Other Streaming Codec Pools - Vimarsana News

Avanci vs. Other Streaming Codec Pools

Avanci Video launched in October 2023 as the latest patent pool contender to stake a claim to a piece of the streaming codec pie. Avanci isn't new to licensing; just to streaming. So how does it impact other existing patent pool players? Two leading patent attorneys with expertise in this market, Garrard R. Beeney of Sullivan & Cromwell, and Robert J.L. Moore of Moore IP Solutions explore what it meant when Avanci joined the patent pool party in this clip from November 2023's Streaming Media Connect.

Why the Via LA Streaming Codec Pool Merger Matters - Vimarsana News

Why the Via LA Streaming Codec Pool Merger Matters

Via Licensing shook the MPEG licensing world in May 2023 when it acquired MPEG LA to form the Via LA juggernaut. And how is that deal shaking out now, six months on, as licensors and patent holders alike survey the landscape? Sisvel Group's Mattia Fogliacco and patent attorney Robert J.L. Moore of Moore IP Solutions discuss the implications in this clip from November 2023's Streaming Media Connect.