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Punchy Enders report calls for TV market reforms to save declining ad market Broadcasters should unite to sell BVOD ads, "legacy" practices like share deals and contract rights renewals must be rethought, and agencies can hoodwink auditors, says a comprehensive report by Enders Analysis. by Omar Oakes Sign in to continue Free email bulletins
What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where we are as an industry right now. The third-party cookie was the measurement and targeting currency for the better part of twenty-odd years. And now that currency is about to be taken out of circulation. I still think people in the industry haven’t quite grasped what is coming next. Display advertising will be forever changed because of privacy. Retargeting is don...
Publisher ad alliances get a new look as cookie changes loom Ivy Liu When ecosystems get disrupted, there is often a flight to quality and scale. So with massive changes coming to the programmatic ad ecosystem in 2022, publisher advertising alliances are getting a fresh look. The Ozone Project, a U.K.-based consortium that includes publishers ranging from the Guardian to Stylist Group, added several new sources of demand in 2020, including Time Out and ESI Media, and has a line of new publishers lined up to add this year, CEO Damon Ree...
Centro, the automation enterprise technology provider, has acquired AI-driven search advertising and marketing intelligence platform QuanticMind. Centro’s 700 employees will be joining the 30 employees at QuanticMind, as Centro continues with their vision of building a highly comprehensive digital marketing SaaS platform. Acceleration Partners are continuing their growth into the EMEA region with two new hires. Hayley Lambert has been hired as Account Director, and her new role will see her allocating, managing and developing the account team. She will be working closely with clients to bui...
January 27th 2021 17:19 Lucille Brune is Head of Trading at digital advertising platform, The Ozone Project. We recently caught up with Lucille to find out more about her role, and how it has been impacted by the Covid-19 pandemic. Please describe your job: What do you do? My job as Head of Trading at The Ozone Project is to oversee all and act as a guide for the traders. The team plays an important role in helping our clients understand Ozone’s purpose and product capabilities, as well as implementing any techniques and tools to get the best results for the brands they work with.