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It’s no secret that programmatic is one of the fastest moving industries around. Agility is part of its DNA, with players on both sides having to adapt to keep pace with regulation, policies, technology and consumer preferences at both a global and local scale.
Premium publishers tick all the boxes for advertisers but they have been adversely affected by brand safety measures, says AOP’s Richard Reeves. COVID-19 has underscored the importance of providing trustworthy content, with audiences flocking to premium publisher environments and almost half (43%) stating trusted website articles will own an integral role in their purchasing decisions post-pandemic. Yet while we talk about the importance of ‘trust’ from a consumer and societal point of view, isn’t it hypocritical when we don’t seem to trust the partners we work most closely with? If...
Movers and Shakers: Ogilvy, Dentsu, BBH, Publicis Groupe, Yonder, GCS, Havas Welcome to Campaign's round-up of the hires, departures and promotions across the industry. by Staff Sign in to continue Free email bulletins
Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.
The Power of News Brands Takes Centre Stage at Engage Conference May 7, 2021 The event was presented by Adrian Weckler from INM and Roisin Ingle, the Irish Times. Attendees heard about the findings of new research from marketing effectiveness expert Peter Field which demonstrated how multi-platform news brands are delivering long terms business effects for brands. Together with NewsWorks Insight Director Denise Turner, Field presented the findings from the IPA Databank study which found that news brands are having a significant impact on key business drivers such as market share, pricing and...