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After a rebound in 2022, the color cosmetics market continues to exhibit strong growth in the U.S.; however, inflation accounts for much of this. Due to an aging female population, increasing concerns about skin health and budgetary decisions, interest in the category tends to decrease. That being said, Mintel predicts the market to proceed with resilience as brands deliver against interest in facial skincare claims, convenience and multi- functionality. In addition, men represent an. ....
/PRNewswire/ According to new Mintel research, three-quarters (74%) of makeup users agree that affordable makeup products work just as well as premium ones,. ....
/PRNewswire/ After a short-term hit in 2020, sunscreen and skin protection products saw explosive retail sales growth in 2021-22, with the market expected. ....
SINGAPORE, Dec. 13, 2022 /PRNewswire/ Mintel, the experts in what consumers want and why, has today announced three key consumer trends set to impact the global beauty and personal care industry in 2023,with implications over the next 5+ years: Beauty Rx:The medicalisation of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products and driving the market for synthetic natural ingredients. Evolved Self-Care: Beauty is intended to be uplifting and can contribute to a post-pandemic sense of self-care that includes sexual wellness, the hormone journey and wellness for every life stage. New Rules of Engagement:Brands should embrace disruption in the category to create new rules for engagement and building communities, allowing for more playfulness, experimentation and DIY. Looking ahead, KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC, identifies the upcoming trends in consumer behaviour, product innovation and marketing ta ....