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Frutly 'teen' beverage fills white space in ambient juice category, says PepsiCo

Frutly ‘teen’ beverage fills white space in ambient juice category, says PepsiCo
While there are plenty of beverages targeting young children, with recent launches from Kraft Heinz (Creative Roots) and Nestlé (Fruity Water) offering low or no-sugar options, there is a gap in the market for teens, claims PepsiCo, which says new launch Frutly fills “a white space in the ambient juice aisle.”
Available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors,
Frutly is made with water, fruit juice concentrates, electrolytes, and natural flavors, and contains 60-calories per 12 oz bottle, 15g naturally occurring sugar from the juice, and 20% of the DV for vitamin C and E. To place this in context, 12oz of Tropicana 100% orange juice contains 34g sugar. ....

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TRADE FAIRS: Messe Düsseldorf acquires stake in "Colombiaplast" / Plastics and rubber portfolio in South America for the first time

Plasteurope.com is a business information platform for the European plastics industry. ....

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DOW: Revenue increase in Q4 first time since start of pandemic / One-offs propel net income to profit versus 2019 loss / Strong PE and PU margins

Plasteurope.com is a business information platform for the European plastics industry. ....

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Knowde launches food & nutrition online marketplace: 'This is a massive market that is ripe for change'

Givaudan – is free to use for R&D and procurement professionals.
Suppliers pay for storefronts on the site (via an annual subscription) and get access to digital marketing and e-commerce analytics capabilities, along with analytics to track key performance indicators, including the number of marketing qualified leads (MQLs) and sales qualified leads (SQLs) generated by the storefronts, Knowde co-founder and CEO Ali Amin-Javaheri told FoodNavigator-USA.
“What we’ve seen with our other verticals is that suppliers initially use Knowde for lead generation purposes, and as they get more comfortable, they turn on the transaction side of the platform,” said Amin-Javaheri, who co-founded Knowde in 2017 and has raised $20m to date from backers including Sequoia Capital. ....

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PETROCHEMICAL MARKETS: Borealis declares force majeure for polypropylene deliveries from Kallo

Plasteurope.com is a business information platform for the European plastics industry. ....

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