SFGTV December 24, 2012
Notices would be sent then in midaugust for the first one and the second in midseptember. Opt out the program launchs in october and then we do the final two opt out notices in november and december. All of that has the wrap around multimedia components that we have been talking about, social media, advertising, word of mouth, all those efforts are under way throughout that time frame. So then lets take a minute with what that is going to cost. Our final slide addresses the cost components by the periods were in. Early notification, statutory opt out period with Community Outreach with the bro...