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Top News In Programmatic Simulation Today - Breaking & Trending Today

The Drum | Why UK Advertisers Are Betting Big On Multichannel Programmatic Advertising

62% of advertisers believe multichannel campaigns achieve or exceed KPIs at least most of the time. So why is this approach crucial for reaching today’s consumers? A new report explores its benefits across the full-funnel, and more. ....

United Kingdom , Programmatic Advertising , 2b Marketing , Rand Purpose , Ata Amp Privacy ,

The Drum | The Great Digital Bake Off: When Cookies Are No More, Where Next For Programmatic?

Join experts from StackAdapt and Earnest for a webinar to explore the new snacks on the shelf in the digital pantry, as they whip up a future-proof cookieless recipe. ....

Raina Roberts , James Deagan , Data And Privacy , Programmatic Advertising , 2b Marketing , Rand Purpose , Rand Strategy , Ata Amp Privacy ,