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Unprecedented. Extraordinary. Crazy. Challenging. Desperate. All these adjectives and more are suffering from repetitive strain injury as a brutal year draws to a close. Here are the 10 things that defined the past 12 months at PRWeek for me: 1. Coronavirus lockdown The note from PRWeek owner Haymarket Media’s CEO Lee Maniscalco came through on Thursday, March 12, one week prior to the original planned date for the annual PRWeek Awards ceremony – the Oscars of the PR Industry and the biggest night of the year for us. “We have decided to begin network stress tests to prepare for the event of a partial-or full-business mandatory work from home period. These tests will begin tomorrow Friday, March 13, and run through Tuesday, March 17, for all Haymarket Media US employees. Beginning Friday, and Monday, we will operate with 50% of our staff working from home; on Tuesday, 100% of our staff will work remotely. We will then operate on a voluntary work-from-home ....
Last April, I wrote a letter to my parents, who would have been 104 this year, in the form of an op-ed column in my hometown newspaper in Lancaster, PA. I expressed my hope that, in dealing with the upheaval of the pandemic, we could draw upon the examples they set in coping with the Great Depression as teenagers (without cell phones) and enduring World War II as young parents (without Internet access). In closing, I promised to write again “to let you know that we rose to the occasion, came together (in mind, if not in body), rode out the COVID-19 storm… in our virtual tornado cellars, and minimized the amount of human suffering.” ....