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Ensuring personalisation in a cookieless world

The internet is decades old, but many of its fundamental aspects remain the same. It s a collection of networks that constantly communicate with each other ....

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Adobe Announces Industry's First CDP Architected For First-Party Data

Adobe Announces Industry's First CDP Architected For First-Party Data
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Newsbyte: The Marketing and Customer Experience Weekly News Roundup

Talkdesk, the contact center as a service (CCaS) provider, announced a deepened integration with Microsoft last week geared at streamlining the experience for contact center workers. The integration, which synchronizes data between Microsoft Dynamics 365 CRM and Talkdesk contact center data, makes it possible for contact center agents to work from one screen to access click-to-call among other features as well as contextual data while working with customers.
With Talkdesk completely integrated within the Microsoft Dynamics experience, specialists âcan seamlessly handle cases from a single screen, leveraging click-to-call, screen pops and other features to quickly and efficiently resolve customer enquiries,â according to the company s statement. Access to interaction history allows specialists to personalize customer interactions, while the automated data syncing aims to save specialists time and prevent inaccuracies in data. ....

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Adobe launches next generation of real-time customer data platform

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Pic: Business Wire
Adobe has launched the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe is changing the world through digital experiences. The company helps customers create, deliver, and optimise content and applications.
Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies, Adobe said in a media statement.
Adobe Real-time CDP serves as a centralised hub for brands to bring together varying types of first-party event and attribute data to form a more complete view of their customers. It allows brands to combine first-party web, app and media data (from publishers) coming from interactions such as a prospect’s web browsing activity, as well as emails or phone numbers ....

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Adobe Announces Real-time Customer Data Platform (CDP)for First-Party Data

PHOTO:
Victor Solanoy
Adobe has announced the newest iteration of its Real-Time Customer Data Platform (CDP), an application for first-party data-driven customer acquisition and engagement. Adobe Real-Time CDP aims to help brands activate customer data to manage entire customer profiles and journeys in one system, without the need for third-party cookies. According to Adobe, this will be the first CDP built from the ground up for first-party customer data.
Consumers today are more attentive to the data they share, which has resulted in a myriad of privacy regulations globally. Meanwhile, as expectations for personalized brand experiences remain at an all-time high, third-party cookies, which marketers have relied on to track unknown visitors, will no longer be supported in browsers. By adopting a first-party data strategy, companies are still able to provide customers with the most relevant, personalized experience by only using the information that customers choos ....

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