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Posted By Ron Bechtol on Wed, Jan 20, 2021 at 1:00 PM click to enlarge Ron Bechtol As the Dry January phenomenon picks up steam, we’ve thankfully moved well beyond the virtuous Virgin Mary and the simpering Shirley Temple — neither of which most of us want to be overheard ordering during any month of the year. To be sure, whether driven by folks swearing off alcohol for a month or embracing sobriety a...

The 9 Best Non-Alcoholic Beer, Wine, and Spirit Options for Dry January and Beyond Elsie Yang © Photo: Getty Images / Maren Caruso non alcoholic beverage brands January may be dry, but that certainly doesn’t mean it has to be dull. Whereas the mocktails of Dry Januarys past may have been little more than lemon-spiked sparkling water, this year has brought with it a plethora of booze alternatives to make the 13th month of 2020 a bit more bearable. Whether you’re looking for an alt-wine or faux liquor to make your way through your New Year’s resolution, you certainly d...

With in store sampling off the table during the pandemic, the non-alcoholic spirits brand Ritual Zero Proof drove “explosive” growth in 2020 and has high hopes for 2021 with help from partnerships with established CPG brands, including most recently Campbell’s V8, as well as lifestyle companies and passionate influencers who shared the company’s ethos of living a full, balanced life. “Non-alcohol is not a fad, and the need for balance in our consumption is really a movement. I think we see that illustrated not only in press and discussions, but frankly in...

Pour in the Italian Spritz and alcohol-free sparkling wine Add a splash of soda, or more if you like Decorate with slices of orange Slurp The Story of the Spritz A spritz used to be what we called wine mixed with soda. More recently, the term spritz has become synonymous with the Italian aperitif Aperol. In fact, in 2018, the Aperol Spritz was ranked the ninth bestselling cocktail in the world by the website Drinks International. Loading Aperol was created in Padua in 1919 by the Barbieri brothers. The recipe is secret, but it is thought to contain gentian violets, rhubarb and cinchona bark, ...

Zero-ABV sector must leverage at-home experiences 18th December, 2020 by Nicola Carruthers Diageo-backed Distill Ventures said the non-alcoholic drinks sector must focus on creating ‘relevant’ connections and at-home experiences to tap into e-commerce sales opportunities. The category is starting to see Tequila, rum and whiskey alternatives, including Ritual Zero Proof Following a year of research, Distill Ventures has highlighted key data to show the growth of the non-alcoholic drinks sector. The company said despite the pandemic and the closure of the on-trade, interest in the zero-AB...