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IAB Unveils 2021 Brand Disruption Summit Agenda

/PRNewswire/ -- Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced the agenda for its annual IAB Brand...

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Here Are the 8 Top-Funded DTC Brands, According to PitchBook

From Rent the Runway to Warby Parker, these direct-to-consumer companies have raised the most cash from investors.

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Why telehealth company Ro is getting back into OOH advertising

With vaccines promising a soon-coming return to normal travel and office commutes, telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads.
Like most brands at the beginning of pandemic lockdown, Ro paused out-of-home advertising for months. But by spring of this year, alongside a
vaccine rollout and an upward trend in New York City public transportation ridership, the telehealth brand was ready to get back in the game. It went live with an OOH campaign for Roman at several subway stations and for Rory, its women’s healthcare brand, along an NYC highway.

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Why Ro Is Turning To Walmart For Its Next Phase Of Growth

Why Ro Is Turning To Walmart For Its Next Phase Of Growth
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New-york , United-states , Americans , Dave-knox , Rob-schutz , Walmart , York-state-department-of-health , Facebook , Major-league-baseball , Modern-fertility , Chief-growth-officer , Web-smith

Top DTC brands from Roman to Brooklinen on the next wave of outdoor ads

Top DTC brands from Roman to Brooklinen on the next wave of outdoor ads
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How one founder navigated a highly personal product category and a major shift in focus – TechCrunch

How one founder navigated a highly personal product category and a major shift in focus – TechCrunch
techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.

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The 13 Largest Global Startup Funding Rounds of March 2021

The 13 Largest Global Startup Funding Rounds of March 2021
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Hims, Nurx and Ro's new prescription for pharma sales and marketing

By Kendra Clark-06 April 2021 11:00am
A dose of their own medicine: a new wave of brands are bundling healthcare and DTC pharmaceutical sales.
Telehealth has quickly become a regular part of our lives. Now, a new generation of pharma brands are using this channel to upend the sales and marketing status quo within this highly regulated industry.
Pharmaceutical advertising featuring cheery images of people frolicking, picnicking and (according to the voiceover talent) living their best lives has become tired to the point of memeification.
What’s emerging in its place is a new school of brands ditching the traditional approach in favor of a radically new business model that combines telehealth, direct-to-consumer (DTC) sales and deft marketing.

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These are the 17 Largest NYC Tech Startup Funding Rounds of Q1 2021

These are the 17 Largest NYC Tech Startup Funding Rounds of Q1 2021
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The 13 Largest NYC Tech Startup Funding Rounds of March 2021

AlleyWatch
March 2021 was the single best month for NYC startup funding in history. These companies led the funding charge with 16 mega ($100M) rounds between them, raising $3.5B in aggregate during the month.
Armed with some data from our friends at CrunchBase, I broke down the largest NYC Startup funding rounds in New York during March 2021. I have included some additional information such as industry, description, round type, total equity funding raised to further the analysis for the state of venture capital in NYC
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