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she seemed above it all and can be bothered by it. >> patrizia not only strutted her stuff in high society, she did it at gucci to. >> she tried to make decisions for him as far as who he would work with and tried to steer him in the direction that she thought the company should go in. that's how she was using her marriage. she wanted more money. more, and more, and more, and more. >> so maurizio had described his father as being domineering, but then he marries patrizia who turns out, she seems to be domineering as well? >> that's for sure. i think she was more domineering then rodolfo. >> when rodolfo died in 1983 and maurizio inherited half the company, patrizia's which came true, her husband was finally on top. >> obviously maurizio is upset that his father died but he left him in such a strong position. >> now, maurizio had more shares in the company than
and confidant. did he view her as a gold digger? >> yes, you can describe it that way, yes. >> and even gone all the way to the cardinal of me aligned to ask him to prevent the marriage from happening and the cardinal told him, no, if there is love, we cannot do anything to stop them from wedding. >> does brett, rodolfo gave his son an ultimatum. it's either her or me. the choice maurizio made would be life-changing. but in ways he could not foresee. >> coming up -- >> she reminded me of joan collins. she was dripping in jewels, makeup, and heels. >> she was a person who was very used to getting her way. >> love your family. which would maurizio choose? >> there was a lot of anger and frustration, and jealousy. this was not a friendly family environment. >> when dateline continues. n dateline continues
and proposed to her on their second date. >> she was incredibly beautiful, she was compared to elizabeth taylor. but i think it was actually her personality that made her very dynamic. >> dan wickford was peoples magazines editor-in-chief. >> she's very funny and very clever. she knew what she wanted and she went out to get it. so she wanted to get to that next economy of society and she met maurizio and found her way. >> she found her way but she found love to, right? there was a true love story. >> it felt like a love story. i love story turned very romeo and juliet when rodolfo actually said he didn't approve of patrizia. >> maurizio's father became even more dramatic after he told him that he proposed to patrizia. >> he was very concerned over patrizia and how she spent money and how she wanted to lead her life. >> domenico's ole who was gucci ceo --
maurizio. he chose to marry patrizia. the >> rodolfo was furious, he refused to come to mary and cut is some of. in fact, no one from the gucci family came to watch the happy couple walk down the aisle. finally, after two years of their estrangement, maurizio lead's on coal persuaded maurizio and his father to reconcile. then he persuaded maurizio to come to new york and work for him. >> go to 100%. >> so although was the marketing and expansion genius of the family. he opened the first store in rome, the first story in new york, the first story rodeo drive. he had a vision for how good she could be an empire. >> aldo used to say that my family is like a, train i'm the, train their the caboose. >> he moved to manhattan to where he learned hard from