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The vast majority of those aged under 35 now say that using social media, search engines, or news aggregators is their main way of getting news online. Even though the use of social media as a source of news has seen little growth in recent years, the centrality of social media, search engines, news aggregators, and other platforms that use algorithms to select news continues to grow as direct access to news websites and apps increasingly becomes confined to older and more interested consumers.

What we can learn from how digital publishers in the Global South approach platforms

This report from our Trust in News Project looks at the reasons behind the gap in trust in news in general and news found on digital news platforms. 

Last year’s report contained some positive signs for the news industry, with higher consumption and rising trust amidst a second wave of Coronavirus lockdowns. Many traditional news brands seemed to benefit not just from greater attention, but also financially, with more people taking out online subscriptions and advertisers looking to associate themselves with reliable content.

From headlines to familiarity with news brands, people generally not tuned into the news use six main cues to decide which stories to trust.