KQED Charlie Rose March 8, 2016
Jony ive, the chief design officer. We will do things that some its hard to articulate why you did them beyond it feels like the right thing to do. And from our experience, i think the people to see value beyond their ability to articulate why, you know. If you ask somebody ways, why they like some things, i truly have found that it has a relationship to the amount of care that was extended in its creation. And its a difficult one to talk about at the risk of sounding slightly grand in aspiration. But i think that we found that when we care, when we design the inside of this product, that not ...