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In order to get Lens Studio on Snapchat, you’ll need to first download the app onto your phone or tablet. Once you have the app downloaded, you’ll need to open it up and sign in with your Snapchat account. After you’re signed in, you’ll be able to access all of the features of Lens Studio. […]
Snapchat’s AR filters are some of the most popular features of the app. But how do they work on iOS and Android? Snapchat’s AR filters use the phone’s camera to track the user’s face and then apply the filter accordingly. The filters use facial recognition software to map the user’s face and then apply the […]
Gaming has historically been an ad-free zone – but that’s changing with investment and infrastructure integrating with the most popular titles. Media buyers are excited by the opportunity to reach a whole generation of consumers who aren’t available on TV channels. As part of The Drum’s Gaming Advertising Deep Dive, we explored whether in-game advertising can meet the needs of marketers in 2022.
The finest digital advertising campaigns, teams and talent of 2022 have been rewarded at The Drum Awards for Digital Advertising. We take a look at this year’s winners and find out how they wowed the judges.
Snap also launched 'Lensathon,' an AR-making hackathon aiming to boost the participation of girls and young women interested in AR. The company also announced to host a unique workshop that will help young women understand the country's digital economy.