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That's a Wrap: Cannes Lions 2021 Wraps with a Hat Trick of Film Grands Prix for Nike, Essity and Lacoste

That's a Wrap: Cannes Lions 2021 Wraps with a Hat Trick of Film Grands Prix for Nike, Essity and Lacoste
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

Brazil , Miami , Florida , United-states , Mexico , Stevenage , Hertfordshire , United-kingdom , Bombay , Maharashtra , India , London

Experiences, activation, innovation, and transformation honoured in the penultimate Cannes 2021 award show

Experiences, activation, innovation, and transformation honoured in the penultimate Cannes 2021 award show
shots.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shots.net Daily Mail and Mail on Sunday newspapers.

Miami , Florida , United-states , Stevenage , Hertfordshire , United-kingdom , Pakistan , Vicki-maguire , Prix-lions , Miamifor-burger-king , Burger-king , Grand-prix-lions

The ads that captured the sheer magic of gaming

What are the most creative video game ads ever made?
What’s the best gaming ad ever? A simple enough question, you might think, but it turns out a lot of people have a lot to say on the matter. As we find out...
From TV films to viral videos, in-game experiential activations to celeb collabs, over the years marketers have endeavored to find ingenious ways of capturing the joy of gaming beyond just showing gameplay.
Then there’s the rise in in-game advertising, led by Fornite with significant partnerships with Travis Scott and more recently with the NBA, while Burger King made headlines for its stunt that saw Stevenage FC become the most played team on EA Sports’s Fifa video game series.

United-states , Stevenage , Hertfordshire , United-kingdom , London , City-of , San-francisco , California , American , Richard-morgan , Michael-kleinman , Travis-scott

Burger King Digital Advert By David: BK Stevenage Challenge

Description
Brands pay millions to get soccer’s biggest players to endorse them. But Burger King realized they didn’t need to do that. A year ago, we found Stevenage F.C., a team at the bottom of English football’s lowest league and became their sponsors. Because we knew that if our logo was on their jerseys, our logo was going to appear in the biggest soccer videogame in the world: FIFA 20. We launched the Stevenage Challenge, where we invited gamers to sign the best players to the Stevenage team, score goals with them, and win free food from BK. Not only did we receive tens of thousands of UCG content with Cristiano Ronaldo, Messi, and Neymar wearing the Burger King logo (without having to pay them a penny), we turned a small team in real life into the biggest team online.

Cristiano-ronaldo , Burger-king , Stevenage-challenge , Pain , Igital , கிறிஸ்டியானோ-ரொனள்டோ , பர்கர்-கிங் , வலி ,