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SMNYC 2024: id3as CMO Eric Schumacher-Rasmussen Talks Norsk, Low-Code, No-Code & Streaming Media Past and Future

SMNYC 2024: id3as CMO Eric Schumacher-Rasmussen Talks Norsk, Low-Code, No-Code & Streaming Media Past and Future
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How Content Delivery is Evolving in the Fight for Eyeballs

With more content, delivered through more devices and apps, pay-TV and streaming operators are all fighting hard for eyeballs. This is a tumultuous time for the video entertainment industry, where market saturation and rates of subscriber churn are high, and operators now more than ever need to understand and meet the evolving demands of consumers. By aligning their offerings to consumer expectations, operators can carve out a competitive edge, enhance revenue streams and strengthen their position in a fiercely competitive market. ....

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Can Data Normalization Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle s Laura Florence to Fuse Media s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it s easier said than done. ....

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The State of Streaming Codecs 2024

It s been 3-plus years since the MPEG codec explosion that brought us VVC, LCEVC, and EVC. Rather than breathlessly trumpet every single-digit quality improvement or design win, I ll quickly get you up-to-speed on quality, playability, and usage of the most commonly utilized video codecs and then explore new codec-related advancements in business and technology. ....

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Giving Users Control in Streaming App Design

How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV s Esther Ahn, Crunchyroll s Tom Hurlbutt, and Magellan TV s James Lauzun offer their takes in this clip from Streaming Media Connect 2024. ....

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