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President and ceo of the Consumer Technology association and he is our guest this week on the communicators. What is the cta and who do you represent . Guest first, thanks for having me. Its great to be back. The Consumer Technology association is nonprofit trade association representing over 2000 American Technology companies. We produced the greatest, finest, coolest, most amazing event in the world and that is the ces health each january in las vegas. Host we will get to see us in the moment but who are some of the never companies . Guest everyone you would expect to see when you walk into your local best buy, but we also have sony and apple and you name it 80 are Small Businesses but 20 of the big ones with everyone from google to airbnb to lift ....
Its january 22nd 2008 at the Audi Development center and its one for 2 years audie technicians have been trying to make a Diesel Engine run clean. This is the day they realize that their plan may fail. At 7 42 pm one of the chief engineers sends a desperate email to his boss. We are not going to manage it without a bit of cheating. Because its unbelievable that a vehicle which is 18 times over the nitrogen oxide emissions limit is even allowed on the road. Hundreds of thousands of disappointed customers and billions of euros worth of damages previously secret documents show that audi manipulated its software more systematically than previously suspected. Bribes or does a huge scale of the. Fraud in the number of people who are involved is pretty shocking. As fine a call but its yes it was a combination of Corporate Cultu ....