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Hitting the Sweet Spot Between Busy and Austere Web Design


PHOTO:
Egor Myznik
Designing a website can at times feel like the story of Goldilocks and the three bears. A busy website, one laden with flashy graphics and excessive choices, can overwhelm customers. Too few choices may result in missed sales opportunities. What s the perfect medium?
We spoke with marketers and website designers for their advice on how to balance having enough choices without too many.
Fast, Responsive, Intuitive
“For a web design to be successful, it needs to be fast, responsive, and intuitive so users find what they need quickly,” said Brian Cairns, CEO of ProStrategix Consulting. “It is easy to get caught up in all the design and performance that we lose sight of why people use websites. Hubspot reports that 70% of users say ‘finding what I need quickly’ is the most important attribute of a website. A similar study by the NN Group found that 60% of users bounce because they can’t find what they need.” ....

Brian Byer , Justin Smith , Egor Myznik , Brian Cairns , Gleb Hodorovskyi , Ann Group , How Information Architecture Improves Customer , Important Details Above , Design Ecommerce Experiences , Handle Increasing , Design Workshops Are Killing Your , Website Trends , Blue Fountain Media , Dark Mode Users , User Experience , Digital Experience , பிரையன் பைர் , ஜஸ்டின் ஸ்மித் , பிரையன் கெய்ர்ன்ஸ் , ந் குழு , முக்கியமான விவரங்கள் , வடிவமைப்பு மின்வணிகம் அனுபவங்கள் , கைப்பிடி அதிகரித்து வருகிறது , வடிவமைப்பு பட்டறைகள் உள்ளன கிள்ளீங் உங்கள் , இணையதளம் போக்குகள் , நீலம் நீரூற்று மீடியா ,

A Look at What's Driving Enterprise Demand in the Headless CMS Market


A Look at What s Driving Enterprise Demand in the Headless CMS Market
PHOTO:
Adobe
Over the last decade, there has been a massive shift as traditional CMS platforms have made way for headless CMS alternatives. This shift’s primary driver has been the disruption caused by new and emerging technologies coupled with increased customer expectations. These expectations have placed additional pressure on enterprises to deliver content to multiple channels and provide customers with enthralling digital experiences at every touchpoint. 
According to Gartner, in the digital landscape “more often than not, simpler is better — but to achieve simplicity requires vigilance from leaders.” In order for enterprises to provide these omnichannel experiences, their content management systems must provide them with robust functionality and a simplified user experience that enables all practitioners to get the most out of the platform. We spoke to CMS vendors to u ....

San Francisco , United States , Dominik Angerer , Mike Vertal , Sonja Keerl , Rasmus Skjoldan , Services Platform , Crafter Software , Basel Based Magnolia , Global Head , Product Marketing , Content Services , Differentiators Will Depend , User Experience , Content Management Systems , Web Cms , User Experience Design , Customer Journeys , Omnichannel Marketing , Web Content Management Systems , User Interface Design , Content Marketing , Digital Experience , சான் பிரான்சிஸ்கோ , ஒன்றுபட்டது மாநிலங்களில் , சேவைகள் நடைமேடை ,

Where to Invest in Your Customer Journeys: Define, Design and Implement

There is a lot of complexity in today’s user journey. It covers a number of steps your customers engage in and usually includes several channels. ....

Thisisengineering Raeng , Empathy Fuels Today , Inge De Bleecker , Critical Cx Moments 2021 , Digital Experience , பச்சாத்தாபம் எரிபொருள்கள் இன்று , இங்கே டி ப்ளீக்கெற் , டிஜிட்டல் அனுபவம் ,

Creating connected brands through journey-driven design


Promoted
from
VMLY&R
Watch ‘The journey-driven design advantage’ on demand
Behind every atom of design, piece of technology and data point is a human action or insight. When we obsess over the human, and not just a slice of data, we can focus on serving real people – not algorithms. This is the journey-driven design advantage.
“Journeys are a powerful tool – they illuminate moments that matter and opportunities to improve lives,” said Jill Hewitt, group director of experience design at VMLY&R, at
The Experience Advantage festival. “Journeys inform both brand experiences (BX) and customer experiences (CX) and are even more powerful when the two come together to create a connected brand.” ....

Jill Hewitt , Experience Advantage , Vmly R , ஜில் ஹெவிட் ,

VOO taps ContentWise to upgrade TV offer


| 15 February 2021
As it launches a new user experience (UX) across its linear pay-TV and multiscreen VOD services, leading Belgian quadruple play provider VOO has turned to ContentWise to implement digital experience automation and personalisation software.
VOO TV services include 70+ local and international channels, a catalogue of over 1,500 VOD titles, premium live and on-demand sports content, and specialised family and music bundles, all delivered on STB, OTT and mobile platforms.
With the new VOO TV+, the operator says that it has redesigned entirely its entertainment platform to respond to its clients’ needs. It claims the new service offers a new way of watching television based on a 100% personalised, multiscreen and mobile approach. VOO TV+ aims to create a one-to-one and personalised relationship with its customers, with a particular focus on enhancing user experience, simplifying customers’ access to content and boosting viewer engagement. ....

Contentwise Paolo Bozzola , Christian Vyncke , Wise Paolo Bozzola , User Experience , Pay Tv , Voo Tv , Digital Experience , Quadruple Play , On Demand , பயனர் அனுபவம் , செலுத்த தொலைக்காட்சி , வூ தொலைக்காட்சி , டிஜிட்டல் அனுபவம் , ஆன் தேவை ,