BLOOMBERG Charlie Rose April 14, 2015
That title. I am pleased to have philip mudd back on this program. How could you ever think, this is a great the head game is fine. It is the subtitle. Philip the author writes the book. The marketers do the cover. I did the title. We went back and forth. It was difficult to come up with the first title, the big thing. First title, the big think. Folks at the Publishing Company said, this is not going to work. Back and forth six months. We need something that is going to catch the idea of how to think intellectually about complex problems. I was sitting at a bar one night, not uncommon for me,...