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Fibre and next-generation stevia are expected to play key roles in sugar reduction as a growing number of manufacturers seek out ‘no added sugar’ claims, according to Mintel.
DSM’s new venture Hologram Sciences plans to run a blood sugar management trial in Singapore to study how personalised approaches can help address pre-diabetes concerns, we can exclusively reveal.
Australia’s Famous Soda Co is embarking on plans to expand its better-for-you product portfolio beyond beverages to confectionery, as well as setting its sights on expansion into the ASEAN market. Famous Soda Co made headlines last year after landing A$4mn (US$3.05mn) deals with local supermarket giants Coles and Woolworths for its sugar-free better-for-you sodas, and has since become the first brand locally to have national ranging of its products in all Coles and Woolworths outlets. But this multimillion-dollar success has only driven the firm to look beyond it...
Botanical beverage Moment creates a ‘gateway to mindfulness’ by offering ‘meditation in a can’ While adaptogens and nootropics are central to the calming and functional benefits of Moment’s trio of botanical beverages, they take a backseat in marketing, which focuses first on the behavior modifications and lifestyle the brand promotes – a strategy that helps convey the products’ benefits without running afoul of claims regulations. “Adaptogens and nootropics are nothing new. They have been used in many cultures for thousands of years,” but ma...
While fluid milk consumption has been declining since the 1970s, US retail sales rose 7.1% last year (52-weeks ending Jan 2, 2021, according to NielsenIQ Total U.S. xAOC data). However, is this trend indicative of an actual revitalization of the $15.1bn category, or is it no more than a COVID-induced blip?