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Victoria's Secret hopes to prove 'sexiness can be inclusive' in brand overhaul

The American lingerie giant is seeking to revamp its image after a brief attempt to welcome a new “feminist” era

New-york , United-states , American , Valentina-sampaio , Megan-rapinoe , Ed-razek , Lex-werne , Ali-tate-cutler , Paloma-elsesser , Jeffrey-epstein , Victoria-secret , New-york-times

Go woke, go broke! How Victoria's Secret went from sultry catwalk shows to a feminist rebrand after a series of scandals - but now it's bringing sexy back to reverse plunging sales

The American lingerie brand was famed for its sultry catwalks which featured the likes of Cara Delevingne and Miranda Kerr as its 'Angels'.

San-francisco , California , United-states , New-york , Hailey-bieber , Selita-ebanks , Ed-sheeran , Gisele-bundchen , Naomi-campbell , Jeffrey-epstein , Roy-raymond , Megan-rapinoe

Victoria's Secret's "Woke" And "Inclusive" Rebrand Not Enough, Goes Back To Being "Sexy"

Victoria's Secret's "Woke" And "Inclusive" Rebrand Not Enough, Goes Back To Being "Sexy"
boredpanda.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from boredpanda.com Daily Mail and Mail on Sunday newspapers.

United-states , American , Phillip-pessar , Ali-tate-cutler , Priyanka-chopra-jonas , Megan-rapinoe , Valentina-sampaio , Ed-razek , Cnn , Victoria-secret , Not-enough , Goes-back-to-being

Victoria's Secret Shocked, Shocked to Discover Its Real Secret: Sexy Sells

The brand, known for hiring beautiful models, has tried to diversify its models over the past few years, including plus-size and transgender representatives. However, the rebrand attempt has not trans...

Ed-razek , Megan-rapinoe , Valentina-sampaio , Victoria-secret ,

'Woke to broke' - fans have their say over Victoria's Secret's drastic pivot

'Woke to broke' - fans have their say over Victoria's Secret's drastic pivot
hitc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hitc.com Daily Mail and Mail on Sunday newspapers.

New-york , United-states , American , Emily-ratajkowski , Megan-rapinoe , Valentina-sampaio , Hailey-bieber , Paloma-elsesser , Ali-tate-cutler , Victoria-secret , Cnn , Twitter

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops "Woke" Rebranding

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops "Woke" Rebranding
boredpanda.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from boredpanda.com Daily Mail and Mail on Sunday newspapers.

United-states , American , Ali-tate-cutler , Valentina-sampaio , Phillip-pessar , Megan-rapinoe , Priyanka-chopra-jonas , Ed-razek , Victoria-secret , Cnn , Business-of-fashion , Greg-unis

Go Woke, Go Broke: Lingerie Company Ditches 'Feminist' Marketing After Sales Drop

 

United-states , Megan-rapinoe , Valentina-sampaio , Cnn , Victoria-secret ,

Victoria's Secret goes back to basics after DEI marketing tanks sales

The move by the lingerie retailer comes after it announced earlier this year that it would bring back a new version of its annual fashion show.

Canada , United-states , Valentina-sampaio , Candice-swanepoel , Ed-razek , Naomi-campbell , Megan-rapinoe , Gisele-bundchen , Adriana-lima , Victoria-secret , Amazon-prime , Is-victoria-x27s-secret-failing

Victoria's Secret drops feminist makeover after sales slump

Executives now plan to prioritise sex appeal over female empowerment in its marketing

United-states , New-york , America , Ed-razek , Emily-ratajkowski , Hailey-bieber , Paloma-elsesser , Valentina-sampaio , Megan-rapinoe , Ali-tate-cutler , Naomi-campbell , Les-wexner

Victoria's Secret halts woke branding, returning to roots as sales dip

The U.S. lingerie chain said that it will focus on expanding its swim, sport and apparel offerings after a drop in sales the last two years.

New-york , United-states , Maple-ridge , Ottawa , Ontario , Canada , Turkey , American , America , Josephine-skriver , Hailey-bieber , Anthony-gismondi