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Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy, a search for the best strategic thinking from Asia’s marketing industry.
Moves from OMD where she was CEO
linkedin Wavemaker India has bagged Paragon Footwear's media mandate following a multi-agency pitch. The mandate comprises traditional media and content including social creative and digital. The account will be handled from Wavemaker's Bengaluru office. Navin Thomas, executive VP - sales and marketing, Paragon, said, “We are happy to partner with Wavemaker as our media agency. Their strong hold on the media landscape clubbed with in-depth understanding of consumer dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ...
The summit will begin at 3 pm on 29 June. 28 Jun, 2021 - 07:58 AM IST | By indiantelevision.com Team KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV. Over the years, the market has grown to be one of the most important ones for those planning to expand their national footprint. The increase of original content, viewership, and advertisers also led the industry to turn its eye...
As several states are relaxing lockdowns, will there be a similar surge in ad spends this year like in 2020? The festive season will soon be here and the remaining IPL matches will be completed in UAE in a few months. However, experts feel things may not be the same as last year after a brutal second wave