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A discussion about how ads are creating advertising buzz. All that and more over the next hour. First, headlines from my radio cohost carol massar. I love the devil baby. Lets get to headlines. Jc plan jcpenney is planning to a lemonade about 2000 jobs to help save 65 million a year. The closings represent about 3 jcpenney stores. The dell cuts would be about 2 of its workforce. Bank of america posted quarterly profits that more than quadrupled, beating wall street estimates. Fourth quarter net income rose to 3. 44 billion from just 732 732 million a year earlier. The biggest railroad in the e...

2 1 23 in. Is what we are expecting. This is the weather watch an advisory. It remains in effect until noon. The snow will let up around noon. It will not clear up until about 2 00 p. M. This snow is coming down fairly fast. We have correcting and blowing snow. The roads wont be so good early. More snow between 4 in. Is the total. The snow ends around 2 00 p. M. Expect to see another 3 in. There. This system does get out in the afternoon and then we try out. We will cool down. Its 24 right now in ohare. Temperatures are going the wrong way. With this wind that windchill will feel much cooler. ...

Aurora. 3 for dekalb. The lefthand portion of your screen shows temperatures are cooler. But to the east we are warmer. With heavy cloud cover over night as the clout break up temperatures will fall quickly. Across the board temperatures will be below zero. Wind of the west at 515. Wind chill of 20 in dekalb. 16 in morris. Satellites radar composites shows we are dry. Light flurries across the area. Thats coming in early were not expecting accumulation. Nine degrees is our high. Tonight were down to 5. Windchill between 10 and 20. It will be sunny with a high of 14. Saturdays snow is likely. H...

Dozens of people are out of their homes tonight. Some longer than others. Thats after a fire ripped through an apartment complex. Fortunately, no one was hurt. Many of them are facing a difficult holiday season. Mola has their story. Firefighters say the fire began in a storage unit inside this Apartment Building and ended with 30 people, including families and children displaced. Out of the home, out on the street. On the outside looking in. Today, michael lost a friend. He came home and nearly lost that, too. I just came from a funeral, actually. I was walking up the stairs, my neighbor was ...

With rates moving higher. Elbattled new health care law, president due to give a speech defending the health care law, youll see it live in about an hour, and well have reaction from two people who had their insurance can delled due to the law. He can win them back . Starbucks Ceo Howard Schultz with be with us. Hes been a big supporter of obama care. Well get his take on the rollout problems. And then reports on their earnings in about an hour. Howard will break down those numbers for us. Lets not forget about facebook either. The social media giant will be reporting after the bell tonight. W...